communication process. After children sorting through the marketing objectives, choose the best ideas and the language that might be used to clothing "speak" holidays to the consumer. Try to match the ideas and the language with the identified marketing objectives. children What ideas and language meets what objective? Having previously ranked the clothing marketing objectives in order of importance, you already have a system for evaluating ideas and holidays language. Don''t let too many ideas, themes, children or clothing words convolute the entire advertisement. Three to five words within a space of 20''x20'' works best. Size is key to the content of the sign. holidays The same goes for the other "languages" children of signs. You probably don''t want to mix too many media, too clothing many holidays colors, or too many textures. Attraction is the most important step in the process. To attract, the attention of the consumer must be seized-and held. Once someone notices the sign, part of this process is achieved. However, the concern is with getting the attention children of the targeted customer. This clothing is when strategy decisions can get tricky. Ploys such holidays and children as quirky cartoons, bright lights, or loud colors can interrupt the gaze of clothing any passerby. It''s a matter of selecting holidays a visual scheme that will grab the targeted product market. Next it should

language is problematic for the businesses that hire the professional services of a sign shop. But the real concern should be the whole "language" of the sign. The whole "language" includes connecting the customer''s marketing objectives with the stage in the visual communication process. That connection children is accomplished with not only the form clothing and content of the graphics, holidays but also the sign''s shape, color, texture, and form. All are the elements of a sign''s "language." As a business-owner, you must identify clearly your desires for your children banners and communicate that desire to your sign-maker. "Where do you want to locate the sign, and clothing why do you want to locate it there?" "Why do you want to use those colors?" "Why that size?" Next, the audience must be holidays defined. Figure out just what appeals to YOUR customers rather than the famous "general public." The content of the sign cannot children just boast clothing its product; it should be convincing. Once identified, a specific holidays group is easier to target and to children convince. Once you clothing have identified your goals, sort through them by ranking them in order of importance. Next, take the marketing objectives and the target population analysis, holidays and apply that information to an analysis of the visual